VERA builds one brand foundation for your company and a personal writing profile for each person on your team. Every draft then sounds like your company and like the person who sends it.
„We had brand guidelines. They did not help anyone write. VERA turns them into a profile for each person. The text sounds like the person writing it, while remaining recognisably PTA. That works for me and for colleagues in sales.“
Robert Fischer · Head of Marketing & Communications · PTA GmbH
Your people have expertise to share, but don’t always know how to express it within your brand.
Marketing keeps correcting tone and wording before content can go out.
Generic AI drafts miss both your company’s voice and the person behind the message.
Marketing works through the Company Layer, a guided web app: values, tone, the words you use and avoid, three core messages. Before your files are created, a check flags anything a competitor could say just as well. About 30 to 40 minutes.
Define values, tone, wording and core messages.
Each person spends one guided session with VERA in Claude. Short writing samples capture how they really write, so their drafts sound like them and stay within your brand. About one hour per person.
Capture each person’s voice with writing samples.
A writing assistant for LinkedIn, your newsletter and more, in your company’s voice after a short start. On request, it plans channels, topics and rhythm with you. Ready the same day.
Write and plan in your company’s voice.
Setting up the Claude project takes about 15 minutes.
Your own Brand Architecture System
Follow-ups and emails in the sender’s voice.
One approved note becomes a follow-up, a LinkedIn post and an internal update.
Updates that sound like the person sending them.
LinkedIn posts from your specialists, without ghostwriting.
Turn your notes, photos and articles into posts, newsletters, emails and articles — in your voice.
The trade fair is over. The conversation continues – with a recognisable brand and a recognisable person.
Several customers asked how to plan maintenance around ongoing orders. They requested our existing checklist for follow-up. Their questions are documented for the team.
You mentioned at our stand that maintenance often has to fit around ongoing orders. I’ve attached the checklist we discussed. Which point is most relevant to your operation right now?
A direct question invites the customer to reply.A question kept coming up at the trade fair: how do you plan maintenance reliably around ongoing operations? Our checklist is a useful starting point for reviewing the current process.
The writer approaches the subject from a technical perspective.Maintenance planning was a recurring theme in our trade-fair conversations. The checklist and documented customer questions are available for follow-up.
A factual update gives colleagues the information they need.Illustrative example · not a client result.
If a fact is missing, VERA asks instead of guessing.
Use the included content-planning prompt to build a plan around your topics, audience and channels, for the period you choose. Create it in Claude as an editable artifact or export it as a PDF or spreadsheet.
Technical lead
From: Customer conversation notesSales
From: Maintenance whitepaper · PDFMarketing
From: Trade-fair programmeCompany
From: Customer conversation notesCompany
From: North hall project reportTechnical lead
From: Customer conversation notesProject lead
From: North hall project reportMarketing
From: Customer conversation notesScroll through the 12-week example →
Illustrative example.
Your Brand Architecture System: a shared brand foundation and personal writing profiles for your team.
Five or six documents, depending on whether the person mainly writes externally or internally: voice and tone, expertise, writing style, a profile for their main channel and a ready-to-use AI instruction.
One-time payment, excluding VAT.
Choose the path that suits you.
Self-guided setup. Support optional at €150/hour.
Includes 2 hours of marketing onboarding.
Scope and onboarding agreed with you.
Works with any Claude plan. With Claude Team or Enterprise, one shared project covers everyone. With individual plans, each person sets up their own project with the same files. Claude is purchased separately from Anthropic.
Access to Company Layer, a setup guide and VERA instructions to build your brand foundation, personal profiles and company account.
No. VERA works in any Claude plan with projects. With Claude Team or Enterprise you set it up once and share it with everyone. With individual plans, each person adds the VERA files to their own project, which takes about 15 minutes per person. For the guided profile sessions we recommend a paid plan, as they run for about an hour.
Talk to us. We adapt your VERA files to the tool your team already uses.
VERA helps turn your input into drafts and reduces repeated rewriting for tone and style. Your team sets the direction, checks the facts and decides what goes out.
Agencies can set up VERA for their clients as partners. Terms on request.
Your positioning, your voice and your LinkedIn content system. Six documents and a blueprint for your own AI in ChatGPT, Claude or Gemini.
One-time payment · no subscription · self-guided
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