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Brand & Voice
Your brand voice in proposals disappears. Here is where it goes.
The website is warm and clear. The proposal that follows sounds like a legal letter. Brand voice in proposals gets lost exactly where the buyer is closest to a decision.
4 min read
HR texts are brand texts. Job ads, offers and rejections.
A candidate meets your company in a job ad, an offer and sometimes a rejection. If your HR texts sound like a different company than your website, candidates notice.
4 min read
Brand consistency builds trust. Gaps build doubt.
Someone interested in your company reads your website, a LinkedIn post and your proposal in one afternoon. If the three sound like different companies, brand consistency is missing, and doubt starts quietly.
4 min read
What a brand voice guide must include. Six parts, no novel.
Your brand voice guide was written for agencies and designers. Today your team and your AI tools read it too, and many guides skip exactly what they need.
4 min read
Your brand needs a banned words list. Here is why.
Brand guidelines tell people what to say. Rarely do they say what never to say. A banned words list closes that gap.
4 min read
Corporate influencers without the cringe. Posts that sound like people.
Your company asks employees to post on LinkedIn. Some freeze, others copy the press release. A corporate influencer program only works when people sound like themselves.
4 min read
Company voice vs. personal voice? You need both.
Company voice vs. personal voice sounds like a choice. In practice it is not, and teams that pick one side run into the same problem a few months later.
4 min read
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