The Missing Link in SME Growth: Why "Buying Software" Isn't the Same as "Building a Solution" The Pain: Most SMEs hire a developer to "build a tool" or a consultant to "set up a CRM." But without a Product Owner , the tool becomes a burden. Deloitte notes that 70% of digital transformations fail due to a lack of strategic alignment. You don't need another tool; you need someone to own the digital vision. The Solution: Phima Tech provides Fractional Product Ownership . Bridge