80%
of AI projects fail. Almost none of them fail because of the technology.
RAND Corporation, 2025
95%
of generative AI pilots deliver zero measurable business value.
MIT, "The GenAI Divide" 2025
2x
higher returns for companies that fix their processes before choosing technology.
McKinsey, State of AI 2025
Why we build ,What we Build
The problem isn't AI.
It's everything before it.
After working on dozens of automation projects, we kept seeing the same problem. Companies were spending most of their budget figuring out what they actually needed to automate, before a single line of code was written. Discovery phases, Workshops and Consultants mapping processes that the team already understood but had never written down.
The knowledge that should belong to you, locked inside an external project team and billed back by the hour. So we turned that knowledge into products. Tools that help your team build the clarity, structure, and voice you need to move, without a consultant in the room. Three products, one direction: making your team more independent.
Product 01 - Coming soon
Know what to automate
before you spend.
Most automations fail before they start, because nobody asked which processes were actually worth automating.
Our upcoming tool fixes that. Map your workflows, score them by ROI, and get a prioritized automation roadmap. Yourself, in hours, not weeks of consulting.
Pre-Automation
Assessment
Build your automation roadmap without a consultant.
Fuel-led by everything we learned from real automation projects, this tool guides your team through a structured process analysis. It identifies gaps, scores workflows by impact, and tells you where AI genuinely helps versus where a simpler solution is enough.
Structured process blueprint from your own workflow descriptions
ROI-scored automation backlog, ranked by impact
AI necessity check, where AI makes sense and where it doesn't
Prioritised roadmap ready for any implementation partner
Product 02 - VERA for business
Every voice on your team,finally consistent.
When five people write for your company, it reads like five different companies.
VERA for Business installs a shared voice architecture across your organization, so everyone who writes, posts, or presents does it with the same clarity and authority. Built on the same framework as our individual VERA product, scaled to teams.
VERA for Business
AI brand and voice infrastructure for teams.
VERA builds a consistent communication system across your organization. Company voice architecture, individual profiles for every communicator, and a custom AI setup your team uses from day one, no prompt engineering required.
Company Voice Architecture as fundament for indiviual Layer
Individual voice profiles per communicator
Custom AI configuration, ready to use
Data, Insights stay with you.
Product 03 - CUSTOM AI Product
Need something specific?
We build it for you
Some problems don't fit a product yet.
For those, we take on a small number of custom AI builds each quarter.
Custom AI
Solutions
AI built around your exact processes.
AI agents, embedded intelligence, or internal AI operating systems, built around how your team actually works. Trained on your data, connected to your stack. Every build starts with a discovery call and is scoped at a fixed price before any work begins.
AI sales intelligence, trained on your ICP and objection library
AI operations layer, briefings, summaries, decision support
Full AI OS, a multi-department agent system for your organization
EARLY ACCESS WAITLIST
Be first to use what's
coming next.
We build in the open. Sign up and we'll send you access the moment our next product is ready, plus updates as it develops. No spam, no pitch decks.
Common Questions.
What if our team doesn't have AI experience?
That is the normal starting point. We design systems that require no AI expertise to operate. If your team can use a chat interface, they can use what we build. Training is included in every delivery.
How is this different from just using ChatGPT or Claude?
General AI tools require the user to provide context every time. A custom phima AI system has your company's context built in permanently - your products, your voice, your processes. The output is consistent, specific, and usable without prompt engineering.
What does a custom AI build typically cost?
Custom AI systems start at 3,000 EUR for a focused single-use-case build. Full AI operating system builds (phima AI OS) are scoped individually based on company size and complexity. All projects are fixed-price after scoping.
How long before we see first results?
A focused AI system delivers working output within two weeks of the scoping call. For VERA for Business, the Company Layer is typically delivered within 5 business days of the working session.